Opening a Facebook page is easy. What about getting engaged? That means growing a Facebook page can take time and effort. Yet, your Facebook post can only reach 4 percent of your followers. The best news is that social media is still active. Still, 3.97 billion people are active on social media.

The more Facebook makes changes, the harder it becomes for your Facebook engagement.

However, Facebook engagement matters. It grows your Facebook followers. It shows your page is well-engaged. Still, it boosts your organic reach. The small changes you make improve your Facebook page. For example, likes, shares, and comments on your page increase. Nevertheless, comments, likes, and shares expose your Facebook page to your target audience.

If you are curious about how to make your Facebook experience successful, this guide is for you.

1. Find the Right Balance of Personal and Professional

Your audience wants to make a connection with you. Yet, there should be a balance between your personal and professional life. Let your audience feel your social presence. When you post only your professional life, you might lose fans who want to connect more. Yet, if you share more of your personal life, it might be off-putting for your fans. However, let there be a balance. You can share news from your industry. Still, your fans want to know about current topics. You can share some honest experiences. It can also be emotions. It could also be your personality. Your page shouldn’t be professional all the time. However, you can post relatable stories and ask your followers questions.

2. Engage with Your Audience

Be relatable. However, get to know your audience. Get to know what they want. This grows your page. The needs of your audience matter. Still, you can run polls to know what they want. Respond to your fans. You can do this by replying to their comments on your post. They will want to engage more.

Have a team monitor your page. Still, this keeps your page updated. Think about creative questions. You can ask questions about your industry to get engagement. Ask for their opinions. Fans want to relate to and feel your presence.

3. Use High-Quality Images

Do you know that Facebook posts with images have more engagement than basic posts? It makes your page attractive and appealing. A good image speaks more than text. Still, a quality image will connect more with the audience when telling a story.

However, use high-quality images. Avoid blurry images. Your images should be clear and colorful. A sharp image gives a good impression. Yet, it attracts attention to your page. You don’t need a fancy camera. You can use your mobile phone or device. However, try free tools like Canva to spice up your pictures. Still, if you are not sure of your camera skills, check out stock photography. Check out free stock image sites.

4. Keep Your Posts Short and Sweet

Most people use Facebook on their mobile devices. That means people won’t want to read long posts on their phones. You can aim for 100 words. However, an ideal word count is about 60 or fewer. Your post should be short and sweet. Still, it should entice users to your page. It should grab attention. You should know how many times you want to post per week. Still, you can start with one post per day. Ensure it is quality content. You can even repost your most engaging post. Yet, each time you post, ensure there is a giveaway. Post content that inspires your audience. Make your post a call to action. It engages your fans. Still, instead of a long post, you can create a video or a blog post.

5. Use Hashtags Sparingly

According to a report, more than one billion Facebook posts without hashtags have more engagement. Yet, it is good to use hashtags sparingly. While it is good to use them for trending, don’t use them in all your posts. The use of too many hashtags can look like spamming. It can also look confusing. Yet, you don’t want to turn people off from your page. Nevertheless, research your hashtags and use relevant ones. You can use at least 1-2 hashtags per post sparingly.